Category: Press Releases


10th Annual Subtrop Marketing Symposium

Growers, packers, processors, marketers and retailers in South Africa’s subtropical fruit and nut industry will get a front row seat to the exciting new opportunities opening up for this sector at the upcoming Subtrop Marketing Symposium, taking place on 9 November 2016 at the Emnotweni Arena in Mbombela.

Delegates can expect to hear from a high-calibre panel of speakers, including key note speakers Khanyi Dhlomo, CEO of Ndalo Media, on trends in local and international media, and GG Alcock, author and informal market specialist, on successfully accessing South Africa’s informal economies.

Industry authorities will also take to the stage, sharing their invaluable insights on the current state of the local subtropical fruit and nut industries, future marketing activities and initiatives, and growth prospects for local stakeholders.

These experts include Derek Donkin, Subtrop CEO, who will delve into key industry statistics and market access for local producers, and recent access to India for local mango farmers and the USA for litchi growers, and the Southern African Macadamia Growers’ Association’s (SAMAC) Robert Carlton-Shields, who will look at the association’s marketing plans.

All the speakers are specialists in their respective areas. Dhlomo is a renowned media personality, having started her career as an award-winning television news and lifestyle anchor, which was followed by an eight-year stint as editor of the women’s magazine True Love. During this time Dhlomo doubled the publication’s readership and circulation. In 2003, she was named one of the most influential women in South African media by The Media magazine. Today Dhlomo is CEO of Ndalo Media, a company she co-founded in 2007 and that publishes the hugely successful DESTINY and DESTINY MAN magazines.

Alcock has made a name for himself in the area of marketing to South Africa’s township and rural residents following his unique upbringing among rural Zulu people. Fluent in Zulu and conversant in most South African ethnic languages GG is the CEO, creative & strategy guru as well as founder of Minanawe Marketing, an agency specialising in TV, radio and face-to-face marketing concepts for the informal township market. He was among the first people to create marketing plans for the then-inaccessible township and rural audiences in the early 1990s. This highly successful agency has garnered an impressive following of blue-chip client under Alcock’s leadership. Alcock penned his second book, Kasinomics, which sheds light on the inner workings of South Africa’s informal economies.

For more information regarding the event PRESS HERE


Updated Crop Forecast for the 2016 South African Macadamia Crop

By Barry Christie

Crop Forecast

The Southern African Macadamia Growers’ Association (SAMAC) has updated its final crop forecast for the 2016 season after a round of data collection. The new updated forecast for the 2016 season is 38 500 tonnes of nut-in-shell (NIS; measured at 1.5% kernel moisture). Based on the rate of expansion in the industry over the past five years, it was projected that the 2016 crop would be 50 500 t. However, hot dry weather conditions and widespread hail seriously affected the 2016 crop resulting in the latest 2016 crop forecast being 24% lower than the long term projections.

Fifty three percent of the crop is expected to come from the Mpumalanga province, followed by Limpopo (26%), KwaZulu-Natal (15%) and other regions (6%). Indications are that 66% of the 2016 crop would be processed to kernel which shows that NIS exports for the 2016 season have decreased substantially. Previous years’ data have shown that approximately 50% of the crop was exported as NIS to the Far East and the new data shows a shift in support for kernel markets. Therefore, although this year’s crop is significantly smaller than in 2015, the volume of macadamias processed to kernel is expected to increase from 23 840 tonnes NIS to approximately 25 470 tonnes.

To date little rainfall has occurred throughout the major production regions during the critical flowering period. According to Walter Giuricich, chairman of SAMAC, “The risk of a reduced crop in 2017 is still great, although it is at this stage not possible to make predictions.” The final figures for the 2016 crop will be made available early in 2017 and the new year’s crop estimate will be released in March 2017.

Issued by the Southern African Macadamia Growers’ Association (SAMAC)
14 October 2016

Contact: Barry Christie
Tel: +27 (0)13 753 2077
Cell: +27(0)73 084 1772


Updated crop forecast 2016 – South African Macadamia crop industry growth figures

Crop Forecast

The Southern African Macadamia Growers’ Association (SAMAC) has updated its crop forecast after a round of data collection involving approximately 90% of the handlers in the industry. The impact of the drought, hail storms and high temperatures has been more severe than initially anticipated. The new updated forecast for the 2016 season is 36 500 tonnes of nut-in-shell (1.5% kernel moisture). This is approximately 21% lower than the 2015 crop of 46 000 tonnes NIS. However, when considering the growth of the industry in terms of new plantings each year, a projected crop for 2016 should have been 50 500 t, which means the 2016 crop is expected to be 28% smaller than the long term projections. Graeme Taylor, chairman of the SAMAC Handlers Forum, says that the overall crackout of macadamia nuts this season has been significantly affected by the drought. “Nuts are much smaller this season with thicker shells.” There is a concern that the 2017 crop might also be affected if the drought persists. “Excessive heat during flowering could play a large role in next season’s volumes as was proven in the current season’s crop. This, in combination with rain before and after flowering will play a big role in next season’s crop volumes”, Taylor said.

Mpumalanga remains the largest production region of macadamias in South Africa, with 56% of the projected crop forecast coming from this province. Limpopo and KwaZulu-Natal are estimated to produce 28% and 15% respectively, with approximately 1% coming from other regions.

Industry Growth

A recent data collection exercise on tree sales from nurseries yielded interesting industry information and enabled SAMAC to update its census information. The rate at which the industry is growing is increasing. In 2014, it was estimated that the macadamia industry in Southern Africa grew by at least 1500 ha per annum. The new data suggests that the industry is currently growing by more than 2 000 ha per annum. The South African macadamia industry is now estimated to be approximately 25 000 ha in size. In 2015 72% of all nursery trees sold were destined for the Mpumalanga province. The growth in new plantings in KwaZulu-Natal is on the increase, especially in the North Coast region. The ‘Beaumont’ cultivar remains the most popular cultivar, comprising 72% of all trees sold in 2015, followed by ‘A4’ (11%), ‘816’ (6%) 788 (4%) and others (7%). The demand for ‘A4’ has increased significantly during the past few years due to its apparent high yield and kernel recovery properties.


Issued by the Southern African Macadamia Growers’ Association (SAMAC)

29 July 2016


Contact: Derek Donkin

Tel: +27 15 3066249

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