Our purpose

To provide inspirational and innovative leadership to an all-inclusive and aligned South African Macadamia Industry, which through the power of the collective, is built on broad based research, market development and stakeholders engagements.


The Board consist of 6 Directors and 1 external Director. Each Director has its own portfolio.

Pierrie Cronje – Chairperson

Anthony Goble – Vice Chairperson and R&D Director

Myles Osborn – Commercial Director

Bruce Milton – Communication Director

Sarah Hansen – Finance, Audit and Risk and REMCO Director

Kobus Pieters – Transformation Director

Mono Mashaba – External Director

Our Goals

Lead world class research in support of:
• continuous improvement in production yields, processing and quality
• growing the demand ahead of supply through inter alia the health benefits for consumers as reasons to increase consumption
• continuously gauge market evolution and be agile to industry changes and identify drivers of future change

Establish and improve collaborative government relations in order to:
• facilitate favourable market access
• leverage transformation advantages to SAMAC and beneficiaries
• ensure long term goodwill for the industry amongst legislators
• manage local and export minimum quality standards
• minimise product theft
• respond positively from a single voice to new legislation and have a unified/standardised implementation and response to change

Deliver value for money to growers:
• interpret and make research results available and useful to growers (publish best practices and productivity benchmarking)
• continually improve technology by connecting growers to appropriate sources for technical advice
• represent South Africa on the global Macadamia stage

Develop and implement a formal communications strategy to communicate:
• internally to the industry
• externally
• communicate the results and benefits of SAMAC’s achievements on behalf of the industry

Build and maintain a professional and lean organisation to:
• deliver value and quality
• outsource to the best-in-class service providers
• focus on execution excellence for the core fundamentals


SAMAC has 3 sub-committees who meets at regular intervals during the year and report accordingly to the Board.